At OCEANR, we like to look at the bigger picture. The benefits of embracing sustainable business policies don’t start or end with saving the planet — there are lots of little battles to be won and celebrated along the way. As we have provided sustainable apparel solutions for various leaders in the luxury hospitality space, we can confidently identify talent as a significant area to be won by authentically embracing sustainable practices.
In our recently released eBook, Where Luxury Hospitality Meets Sustainable Impact, we discussed the importance of integrating sustainability into luxury hospitality.
We explored how a strong sustainability commitment increases a luxury brand’s appeal to top talent in the hospitality industry, as they increasingly seek employment opportunities that aligns with their values.
Did you know that 76% of hospitality staff, rising to a figure of 88% for management, were more likely to stay in their current roles if their company had a demonstrable, positive environmental impact? This proves that embedding sustainability into the inner workings of a luxury resort fosters a stable, experienced, and engaged workforce. In turn, this reduces turnover costs and boosts job satisfaction.
The employees of luxury resorts often share the same values as modern clientele, seeking to align their personal values with those of their company. Crucially, this appetite that top talent has for a genuine commitment to sustainability must be seen as an asset through which to deliver the exceptional service expected of luxury hospitality. Motivated and engaged employees improve the guest experience and reinforce a positive brand reputation, thereby creating a healthy relationship with mutual benefits for both the resort and staff.
When sustainability is genuinely at the core of a luxury resort, it serves as a guiding principle for all decisions, from the resort’s design and supply chain management to staff training and guest experience curation. This fosters consistency, authenticity, and resilience. It creates a coherent brand identity that resonates with conscious luxury consumers and attracts value-aligned talent.
Learn about the importance of attracting and retaining top talent in the hospitality industry through an authentic commitment to sustainability and lots more in our free eBook, Where Luxury Hospitality Meets Sustainable Impact.
Across the five chapters of our eBook, we explore the critical intersection of luxury hospitality and sustainability, highlighting the shift in traveller expectations towards conscious consumption and ethical values. We examine how sustainability is no longer optional but a fundamental business imperative, offering tangible benefits, such as cost reduction, brand trustworthiness, talent attraction, and investment interest.
Download your free copy now and read our exclusive insights that we have gained through our years of experience partnering with leaders in the luxury hospitality industry.
