As a professional racing team, we worked closely with Team Brady to ensure that their designs had a distinct sense of identity that stood out among the rest of the roster. We took Team Brady’s established dark, sleek identity and incorporated this sense of elegance and exclusivity into their team gear. We worked this approach into a range of products for the team: performance polos, tech tees, shorts, and jackets.

As with all of our production processes, we utilised environmentally-conscious methods of customisation for this teamwear collection. Many of Team Brady’s products were customised to suit their specific branding requirements using sublimation printing, such as the performance polos and tech tees. This was a suitable method of production as not only does it embed designs directly into the fabric but it also minimises fabric wastage and water usage, thereby meeting Team Brady’s sustainability commitments.

The performance polos and tech tees that we produced for Team Brady were crafted using our Diamond Balance fabric and recycled mesh. Diamond Balance is lightweight, quick drying fabric that is highly breathable, making it perfect for the hot conditions that E1 Series is often hosted in. It is also created using recycled coffee grounds and recycled polyester, which would otherwise end up in landfill, therefore contributing to a circular economy and protecting the ocean from the threat of unnecessary waste.

A key highlight of our partnership with Team Brady was our shared sustainability beliefs. Team Brady is serious about respecting the waves that they race on, and they actively work to raise awareness around marine conservation through partnerships founded on sustainability and ocean preservation. We were so excited to work with a group of athletes who aren’t just committed and talented, but passionate about the waves that they race on.