MY Fountainhead desired to give their crew members the best professional experiences possible while they are out on the water.
The uniform requirements were to span multi disciplinaries on the yacht from deckhands, chief stewards, stewardesses, and guests, to activities personnel.
The aim of the sustainable clothing collaboration was to select and design a full set of suitable apparel for the hot and humid conditions and the level of physical activity each role on board the luxury vessel demanded.
One of the most important aspects for MY Fountainhead was the ability to convey a sense of professionalism and luxury through its apparel. Crew members are the face of the yacht, and their uniforms should reflect the high standards of the vessel.
My Fountainhead provided us with a precise design brief, that incorporated a beautiful drawing of the spectacular yacht out at sea. The collection had to contain either the full image of the yacht embroidered into the clothing or else a snippet of the yacht, leaving the full image to the imagination.
The colour palette was to follow a nautical theme, featuring navy, muted greys, whites, and beige. We used high-end sustainable fabrics such as organic cotton and recycled polyester to create a polished and sophisticated look for the crew members. In addition to stylish elegance, yacht crew uniforms also need to be functional and comfortable.
The MY Fountainhead members are often working in humid conditions out at sea, so breathable fabrics such as the organic cotton in our polos, tee shirts, and hoodies were a must. The uniforms also needed to be easy to move in, as crew members may need to climb ladders, take jet ski’s out on the water or perform other physical activities.
As the crew onboard MY Fountainhead loved to spend time in and around the waters of the yacht, they sought a uniform supplier that would contribute positively to the future health of our oceans.
In recent years positive environmental impact in the form of renewable energy sources, conscious purchasing, ocean conservancy, and slow fashion is creating ripples in the superyacht world.
With the Monaco Yacht Show launching their first-ever sustainability hub in 2022 to highlight these prominent trends, this brought ocean conservancy methods to the forefront in the superyacht world. MY Fountainhead acknowledged the push towards sustainability and decided to overhaul their staff uniforms to meet this trend.
We presented our creative capabilities to the crew by showing them design proposals comprising custom-designed artwork which we had previously created for other spectacular superyachts. Whilst also conveying the eco-credentials of our sustainable fabrics, such as organic cotton and recycled polyester.
The power of our partnership was delivered in terms of the plastic they would reclaim from the ocean, the climate emissions they would offset and the marine wildlife they would protect, all achieved by collaborating with us. After evidencing our positive environmental impact, we were given the opportunity to propose bespoke designs for a new uniform collection for MY Fountainhead.