MY Fountainhead
Discover how OCEANR partnered with MY Fountainhead to create sustainable apparel solutions for their crew
View Superyacht Case StudiesIndustry
Superyachts
Sustainable, high-performance uniforms for elite yacht crews
Services
Custom Uniform Design
Concept creation,
eco-friendly material sourcing, and production.
Skillsets
Sustainability & Design Expertise
Combining luxury aesthetics with eco-conscious processes.
Project Overview
THE CHALLENGE
MY Fountainhead sought a rebrand of their crew uniforms that would help them stand out on the water while contributing to the health of our oceans. They required apparel that reflected their sustainability goals and the sleek elegance of their yacht. The new uniform line needed to adapt to the high-performance demands of the superyacht industry and its discerning guests.
OUR SOLUTION
OCEANR collaborated with MY Fountainhead to develop a custom uniform collection that met the yacht’s high standards for sophistication, functionality, and sustainability. We focused on three key aspects: the uniform’s design, the apparel’s functionality for onboard roles, and its sustainability credentials.
About
MY Fountainhead
MY Fountainhead gleams with sophistication. The yacht strikes an engaging balance between its luxury interior, designed by the renowned Sinot Yacht Design house, and its refined exterior by esteemed naval architect De Voogt.
Spanning 88 meters, MY Fountainhead is built with a steel hull, an aluminum superstructure, and teak decks that add to its opulent style. Designed to accommodate up to 14 guests and 24 crew members, the yacht ensures a relaxed yet high-end experience at sea. Powered by 4 MTU marine engines, it reaches a top speed of 21 knots, making it an impressive presence on the water.
Collaboration Highlights
Design Features
Created a custom uniform collection incorporating nautical-inspired colours such as navy, muted greys, whites, and beige.
Integrated bespoke artwork of MY Fountainhead, with embroidery and detailing that elegantly represented the yacht’s iconic design.
Eco-Friendly Techniques
Utilized high-quality sustainable fabrics, including organic cotton and recycled polyester.
Ensured all garments were designed with breathable, moisture-wicking properties for optimal performance in hot, humid conditions.
Eliminated plastic packaging, delivering the uniforms in 100% plastic-free paper bags.
Product Range
The collection included polo shirts, tech tees, rash vests, soft-shell jackets, organic cotton hoodies, leggings, skorts, and board shorts.
Designed specialized attire for different crew functions, ensuring maximum comfort and durability across roles.
Recycled Materials
Recycled polyester apparel sourced from plastic bottles.
Each recycled polyester product prevented an average of 14 plastic bottles from entering the ocean.
Partnered with Enaleia to remove a kilo of ocean waste for each garment produced.
The Impact
8,730
A Commitment to Sustainability
MY Fountainhead partnered with OCEANR to create a uniform range that reflects their commitment to responsible consumption and ocean conservation. By choosing sustainable apparel, they contribute to reducing plastic waste, promoting slow fashion, and supporting marine conservation efforts.
Interested in custom sustainable uniforms for your yacht crew?
