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The Red Sea EDITION

We partnered with The Red Sea EDITION to create a tailored apparel collection that aligns with their luxury aesthetic, innovative positioning, and strict sustainability standards.

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Industry

Luxury Hospitality

Services

Custom Retail Collection

Skillsets

Sustainability & Design Expertise

Project Overview

THE CHALLENGE

As a new property within the ultra-luxury Red Sea development, The Red Sea EDITION needed apparel solutions that reflected innovation, exclusivity, and environmental responsibility.
They required apparel that seamlessly matched the brand’s sleek visual identity while meeting EDITION’s strict sustainability standards.

OUR SOLUTION

OCEANR designed and produced a full range of eco-conscious apparel tailored for both staff and guest experiences.
We balanced EDITION’s refined brand identity with high-performance, sustainable materials chosen for durability, comfort, and environmental impact.
Our team provided a complete end-to-end service, including design consultation, product development, material selection, sampling, and delivery.

About

THE RED SEA EDITION

Nestled on Shura Island within the visionary Red Sea Project in the Kingdom of Saudi Arabia, The Red Sea EDITION is where elemental beauty meets iconic sophistication. This extraordinary destination is designed for connection — to unspoiled nature, modern hospitality, and vibrant culture. Guests experience gracious, personalised service and immersive moments across every touchpoint, from the buzzing Lobby and signature restaurant to the innovative Spa and the electric Jiwa Beach Club.

Balancing serenity with energy, The Red Sea EDITION offers tranquil mornings that restore the body and spirited evenings that inspire the senses. Its refined environment and modern aesthetic made it the perfect partner for OCEANR, where thoughtful design and sustainability work hand in hand to elevate every luxury experience.

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Collaboration Highlights

Customised Designs

The collection was built around a striking monochrome concept in black and white, designed to echo EDITION’s modern, minimalist aesthetic. At its core is the hotel’s signature fan-coral silhouette, a refined motif used as a unifying element across the range. Clean lines, subtle placements, and premium finishing created a capsule that feels both iconic and understated, delivering standout impact while maintaining EDITION’s elevated visual identity.

Eco-Friendly Production

All pieces were produced using sustainable materials and low-impact manufacturing methods that support EDITION’s environmental vision. At OCEANR, we follow an intentional production model, creating only the quantities the hotel truly needs. By avoiding overproduction, we minimise waste, reduce unused inventory, and ensure every item has a purpose. This thoughtful approach allows us to deliver premium apparel while lowering environmental impact at every stage, from material sourcing to final delivery.

Product Range

OCEANR developed a cohesive capsule collection designed for both function and style across staff and guest touchpoints. The range includes:

  • Tank Tops & Leggings

  • Sport Skorts & Shorts

  • Polos

  • Rash Vests & Tech Tees
  • Swimswear
  • Socks

Each item was produced with performance, comfort, and durability in mind, ensuring the pieces look sharp while supporting high-mobility hospitality environments.

Recycled Materials

The collection was made using recycled polyester, consistent with OCEANR’s commitment to choosing recycled or organic fibers across all products. Depending on the garment, the percentage of recycled polyester varies to allow for the integration of elastane, ensuring the right level of stretch, comfort, and performance. This approach allows us to balance premium feel with responsible material choices, supporting EDITION’s sustainability standards without compromising on quality.

Shared Values

The Red Sea Global developments, including The Red Sea EDITION, are built on a regenerative tourism model focused on carbon neutrality and plastic-free operations. Their sustainability approach includes using 100 percent renewable energy, eliminating single-use plastics, reducing waste, and protecting marine ecosystems such as coral reefs and mangroves.
This commitment aligns strongly with OCEANR’s values. Our focus on recycled materials, responsible production, and minimising waste supports EDITION’s mission to lead with innovation and environmental responsibility.

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The Impact

100

Plastic-Free and/or Biodegradable Packaging

2,834

Plastic Bottles Prevented from Entering Landfill

12

Plastic Bottles used in each Rash Guard

Create Bespoke and Sustainable Apparel, Tailored to your Brand

Our partnership supports our shared goal of doing our bit to save the planet and revive our oceans. One person alone can’t protect the environment but people with shared visions for a healthier future coming together and supporting each other in achieving eco-friendly goals can make a tangible difference. 

Want to create a line of bespoke clothing that aligns with your brand identity, all while creating a sustainable story? Get in touch with the OCEANR team today and begin making your impact today.

Start Your Custom Collection

Create Bespoke and Sustainable Apparel, Tailored to your Brand

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Contact us to begin your brand's sustainability story

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