Waldorf Astoria Ithaafushi Maldives
We collaborated with the Waldorf Astoria Maldives Ithaafushi to design a sustainable retail collection that embodied the resort’s luxurious brand identity.
View Case StudiesIndustry
Luxury Hospitality
Sustainable retail collection reflective of a luxury resort experience.
Services
Custom Retail Collection
Creative concept development, extensive design collaboration, and eco-friendly materials.
Skillsets
Sustainability & Design Expertise
Combining premium, bespoke design services with sustainable business practices.
Project Overview
THE CHALLENGE
Waldorf Astoria Maldives Ithaafushi is a luxury resort located against the pristine backdrop of white sands and crystal blue waters. Our challenge lay in designing a collection that at once reflected the exclusive, exciting experience of staying at the resort without damaging the natural beauty that it is nestled in. The retail collection needed to reflect elegance, excellence, and eco-awareness all at once.
OUR SOLUTION
We collaborated with the team at Waldorf Astoria Maldives Ithaafushi to design a bespoke retail collection, catering to both adults and children through thoughtful and marine-inspired designs. The OCEANR team got creative with the kids collection, drawing upon ocean wildlife to create fun patterns. We then took it back to luxury for the adult collection, designing a classy and luxurious set of rash guards, swim shorts, caps, and bucket hats that all aligned with the iconic brand imagery of Waldorf Astoria.
About
Waldorf Astoria Ithaafushi Maldives
The exclusive and enchanting Waldorf Astoria Maldives Ithaafushi is a luxury resort that promises an unforgettable getaway to its guests with idyllic beaches, pristine waters, and coral reef.
The Waldorf Astoria is the epitome of a luxury stay, and the experience at the Maldives Ithaafushi resort is no different. Regardless of whether your idea of luxury is a day at the spa with a side of yoga, playing tennis, or taking in a dip in the blue waters that surround the resort, all of your needs are effortlessly cared for by the Waldorf Astoria team.
Central to sustaining the luxurious guest experience at the Waldorf Astoria Maldives Ithaafushi is their commitment to preserving the spectacular natural environment against which the resort sits. Our shared passion and clear vision to forge a pathway along which to protect the planet is where the partnership between our two brands truly aligned. We especially loved that there is an on-site Marine Biologist who plays a crucial role in overseeing the conservation of the local coral reef ecosystems.
Our shared recognition of the interconnectedness of our oceans with the overall well-being of our planet was a win-win for our collaboration.
Get a QuoteCollaboration Highlights
Customised Designs
The shark-themed youth rash guards and the turtle-inspired swimshorts in OCEANR’s collection that we designed for Waldorf Astoria Maldives Ithaafushi was hand-drawn by our talented team of in-house designers. Our love for the ocean and the fun approach that we took to the kids collections seamlessly meshed into an impactful, memorable retail collection.
Eco-Friendly Production
The vast majority of our retail collection collaboration with Waldorf Astoria Maldives Ithaafushi, such as the rash guards, were produced using sublimation printing. This is an eco-friendly method of manufacturing clothing as it does not require water and minimises fabric wastage, thereby doing our bit to reduce the fashion industry’s environmental impact.
Product Range
We included a varied selection of OCEANR products in this collection such as swim shorts, rash guards, bucket hats, and caps. Each one of these products emphasised both sustainable values and excellence in hospitality.
Recycled Materials
OCEANR swim shorts utilise recycled mesh, and our Wave Balance fabric that is used in the production of rash guards is created from recycled polyester. Re-using polyester as a core material in our production process forms an essential part of our mission to protect and revive the ocean, as the polyester is removed from circulation.
Shared Values
A key highlight of our partnership with Waldorf Astoria Maldives Ithaafushi was our shared sustainability mission. We were so excited to collaborate with a luxury resort that recognises the importance of preserving local ecosystems for future generations of travellers and locals alike to enjoy.
The Impact
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Built for Luxury, Powered by Sustainability
For Waldorf Astoria Maldives Ithaafushi, OCEANR developed a high-quality, premium retail collection that not only met the resort’s esteemed brand image but successfully delivered on their commitments to sustainability.
Our partnership supports our shared goal of doing our bit to save the planet and revive our oceans. One person alone can’t protect the environment but people with shared visions for a healthier future coming together and supporting each other in achieving eco-friendly goals can make a tangible difference.
Want to create a line of bespoke clothing that aligns with your brand identity, all while creating a sustainable story? Get in touch with the OCEANR team today and begin making your impact today.
