Bespoke retail apparel for Waldorf Astoria Ithaafushi Maldives, combining marine-inspired artwork with the resort’s luxury identity.
Waldorf Astoria Ithaafushi Maldives wanted a retail collection for adults and children that reflected its island setting and brand.
OCEANR developed coordinated products with different design approaches for each audience, from playful marine illustrations to understated adult styles.
Create a bespoke retail range that connects the resort’s identity with the surrounding marine environment, using selected recycled materials.
LUXURY HOSPITALITY
CUSTOM RETAIL APPAREL
Rash guards, swim shorts, caps and bucket hats for adults and children.
Hand-drawn sharks featured on children’s rash guards, with turtle illustrations on swim shorts. Adult designs used more restrained brand imagery.
The rash guards used recycled-polyester Wave Balance fabric, while swim shorts incorporated recycled mesh.
OCEANR translated marine inspiration into a coordinated range, using sublimation printing across much of the collection to reproduce the bespoke artwork.
The finished products balanced playful children’s designs with a quieter adult aesthetic, keeping both connected to the Waldorf Astoria identity.
See how our assessed core products compare with BCome’s industry benchmarks, on average.
Figures cover raw materials to the factory gate and relate to our core range, rather than this client’s collection.
Tell us who your collection is for and what you want to achieve.
We’ll help you choose the products, materials and customisation to bring it to life.
Work with our creative design team to customise our products to match your brand identity and values.
